Company Profile
Shandong Binzhou Jianyuan Food Co., Ltd. is located on the southern coast of Bohai Bay, in the heart of the Yellow River Delta, within Zhanhua District, Binzhou City, Shandong Province. Zhanhua is renowned as the "Hometown of Chinese Winter Jujubes," with extensive jujube orchards, a long coastline, and a good ecological environment. In 2009, it was recognized by the State Council as a "Green Fruit and Vegetable Area," "Ecological Animal Husbandry Area," and "Ecological Fishery Area" within the "High-Efficiency Ecological Agriculture Demonstration Zone of the Yellow River Delta."
The company was established in October 1997 as a privately-owned joint-stock enterprise organized under a modern corporate system. The business mainly relies on local agricultural products such as small jujubes, winter jujubes, hawthorns, and a large-scale chicken and duck farming resource base to produce and process jujube series products, hawthorn series products, and cooked chicken and duck meat products. The main brands include "Changsi," "Aosai," and "Loves Duck," with over 100 varieties.
Currently, the company covers an area of 102,000 square meters, with a building area of 55,000 square meters, registered capital of 21.8 million yuan, and more than 800 employees. It has nine production workshops and a 10,000-ton cold storage facility.
Since its establishment, the sales market for jujube and hawthorn products has continuously expanded, with market share increasing year by year. Brand awareness and influence have steadily improved, and product sales have grown rapidly. A stable and sound market sales network has been established across all provinces, cities, and districts nationwide. Sales exist in municipalities directly under the central government and provincial capitals, with a market share exceeding 90% in prefecture-level cities and over 60% in economically developed county-level cities. Sales of jujube and hawthorn products rank among the top nationwide.
The products are also sold to more than twenty countries and regions including the United States, the United Kingdom, Canada, Russia, Japan, South Korea, Taiwan, and Hong Kong. The main raw materials for jujube and hawthorn products are agricultural and sideline products. To ensure the quality and supply of raw materials, we adopt an industrialized management model of "company + base + farmers." We focus on raw materials, cultivation, and farmers. We have established ten-thousand-mu production bases in the main production areas of local small jujubes, winter jujubes, and Weifang hawthorns. Standardized cultivation is implemented starting from farmers and the planting process. All operations including seedling selection, pesticide and chemical procurement, spraying, dosage, and management of tools and waste are conducted according to GAP standards. This provides a fundamental guarantee for product quality. In recent years, the company has continuously increased investment in base construction in terms of manpower, material resources, and financial resources, promoting the value-added and efficiency of agricultural and sideline products, driving rapid local economic development, and achieving good economic and social benefits.
In 2015, the company formed a strategic industry-university-research partnership with Nanjing Agricultural University, a national key university directly under the Ministry of Education and an authoritative institution in meat product processing and quality safety control. This partnership deeply promotes product research and innovation, builds a high-standard research and experimental base, and cooperatively launched the healthy and delicious "Loves Duck" leisure duck meat product series. All raw materials come from the "Ecological Animal Husbandry Area" self-owned ecological breeding base and modern slaughterhouse, with full traceability and monitoring throughout the process. Freshly slaughtered and delivered without freezing, scientifically pre-cooled, freshly cooked and prepared. Using premium natural plant spices, rejecting numbing, spicy, and artificial flavor enhancers, ensuring health and natural taste. The modern high-standard fully enclosed purification workshop, advanced equipment, scientific processes, exclusive formulas, and transparent production maximize product safety, health, deliciousness, and nutrition.
The market is the touchstone for products. Since the products were launched, they have withstood long-term tests by a wide range of consumers and received unanimous praise. Over more than twenty years, hundreds of random inspections and tests by local and non-local food regulatory authorities, health and epidemic prevention departments, industrial and commercial management departments, and commodity inspection departments have never found any unqualified products or phenomena. The company has repeatedly received honors such as "Trusted Food," "Key Protected Brand," and "Key Recommended Food" from relevant authorities.
Over more than twenty years since its establishment, the company has accumulated extensive social credibility and received widespread praise and support from various levels of competent authorities, all sectors of society, and consumers. It has successively won honors such as "Top Ten Enterprises in China's Baked Food and Sugar Products Industry (Preserved Fruits)," "Outstanding Enterprise in China's Baked Food and Sugar Products Industry on the 40th Anniversary of Reform and Opening-up," "Leading Agricultural Industrialization Enterprise in Shandong Province," "Demonstration Enterprise for Agricultural Product Processing in Shandong Province," "One of the First Honest Enterprises in Shandong Province," "Contract-abiding and Credit-keeping Enterprise in Shandong Province," "Food Safety Demonstration Enterprise in Shandong," "Advanced Unit in Shandong Province for 40 Years of Quality Implementation," and "Outstanding Leading Enterprise in Shandong Food Industry." The "Changsi" and "Aosai" brands have been successively awarded honors such as "Shandong Famous Brand" and "Shandong Well-known Trademark."
Jianyuan Company always takes "honesty and trustworthiness" as the foundation of the enterprise and regards "developing the enterprise and contributing to society" as its mission. It is highly responsible to society, the industry, and consumers, adheres to the moral bottom line of "people regard food as their primary need, and food safety comes first," and persistently provides consumers with healthy and high-quality products.
